Nancy Wolfson. Image from IMDB
I recently found a YouTube clip of Nancy Wolfson coaching voiceover and thought it was really insightful, so I was delighted to find there were more clips available courtesy of her YouTube channel and
one or two participants of her workshops.
They’ve been inspiring me in terms of my thinking when performing a read. Here are some of the key points she has made during her “How To” videos along with links to the corresponding YouTube clip. If you like what you read and hear, check out her website braintracksaudio.com for more words of wisdom.
Cover up the specs. All the things you need to know and feel lives in the content of what’s going to be coming out of your mouth. Check the specs afterwards to make sure you’re on the right page. Deconstruct the copy; don’t deconstruct the specs.
Underline the things you want the audience to know. What do they (the client) need me to bring to the people?
Swap emphasis over to the nouns and verb rather than the pronouns (not emphasizing ‘yours’ and ‘you’ at the expense of content)
Hit the deck, relax and let the voice fall to the back of you back. Then create muscle memory for that voice when you stand up to do takes.
The importance of voice when referencing is to compromise some volume to frame a story
Tonality and Volume
Admissions at a hush – Speak into the microphone as if talking into someone’s ear
Active Hush = using vocal tension to give energy to your read instead of using volume, speed or emotional cheerfulness.
Language Sandtrap – when the language appears to exclaim the words (e.g. “this is HUGE!”), less is more, and less volume can make it more dynamic.
Approach to Style
I don’t need you to make me happy about it – I just need you to explain it to me.
Pretend that you’ve tried it (the product), ate it, bought it etc, and you enjoyed it. Have the intention of the admission; admit that it is good, like you’re giving a testimonial.